Since rotors can now be reconditioned with the Pro-Cut lathe vs just being replaced, you can offer your customer a factory approved repair method, and be more competitive with brake work in your market.
Sample Script for Service Advisor
"Mr. Customer, We now have Pro-Cut Rotor Matching as an option for your brake repair today. Providing your original equipment brake disks have enough remaining material, we can offer the same brake service your vehicle manufacturer requires, and keep your OE disks which are the best quality for your car for much less than aftermarket rotor replacement. Could we do that for you today?"